With BNTouch, you never have to tell the system to add someone to a marketing campaign, or guess which piece needs to go out. Our marketing system anticipates this for you and executes your marketing activities at the right time. Once your campaigns are personalized and ready for use, the system takes over. With BNTouch, we help you build out all of your marketing and communication activities in the system. Then, when your processes are in place, all of your employees will only have to keep their data up to date, and the system will manage the rest of the marketing from there. Every time you add or update information in BNTouch, our marketing engine reads that new information, compares it to your marketing rules, and determines if that person now needs to be added to or removed from a marketing campaign.