Send the same campaign in English and Spanish. Borrowers get the version that matches their preferred language. Automatically.
BNTouch’s Multi-Language Marketing translates your campaigns into Spanish and routes each borrower to the version that matches their preferred-language flag. 40+ pre-built campaigns are available in Spanish translations from the BNTouch content exchange. Set the borrower’s preferred language once; the CRM handles the rest.
The fastest-growing segment in mortgage doesn’t speak the language your campaigns are written in.
Hispanic Americans now make up roughly 30% of homeownership growth in the US. Many prefer to do business in Spanish, especially around major financial decisions. Most CRMs ship in English-only and require LOs to manually rewrite every campaign. BNTouch ships with 40+ campaigns pre-translated to Spanish and routes them automatically based on the borrower’s preferred-language flag.
Annual Mortgage Review — sent to English-flagged contacts
Hi Maria, your mortgage is approaching its second anniversary. The market has shifted and you may be sitting on more equity than you realize. Quick call to walk through your options together?
Revisión Anual de Hipoteca — enviado a contactos marcados en español
Hola María, su hipoteca está a punto de cumplir su segundo aniversario. El mercado ha cambiado y es posible que tenga más capital del que imagina. ¿Una llamada rápida para revisar sus opciones?
One campaign builder, two language versions. Borrowers receive the version that matches their preferred-language flag automatically.
How Multi-Language Marketing (Spanish) works
Multi-Language Marketing runs through two simple settings. Set the contact’s language; mark the campaign as multi-language. The CRM handles the routing.
Set preferred language per contact
Each contact has a “Preferred Language” dropdown in the contact info tab. Set manually, captured at lead intake, or imported in bulk. Default is English.
Mark the campaign as multi-language
In the campaign builder, check the “Multi-Language” checkbox and select the language version (Spanish). The system associates both versions with the same campaign.
Pre-built Spanish content exchange
Choose from 40+ plug-and-play campaigns already translated to Spanish in the BNTouch content exchange. Edit, customize, or use as-is.
Right version, right borrower
When the campaign sends, BNTouch routes each contact to the language version matching their flag. English-flagged contacts get the English version; Spanish-flagged contacts get the Spanish.
What multi-language marketing is worth
The math here isn’t about open rates. It’s about the loans you weren’t reaching in the first place because the message landed in the wrong language.
Sample LO with 1,000 contacts, 18% Spanish-speaking
Engagement on Spanish campaigns: notably higher than mismatched English
~6-8 additional closed loans/year from the same 180 contacts
ROI scales with the Hispanic share of your database. LOs in Texas, Florida, California, Arizona, and the Southwest see the largest impact. As of 2026, Spanish is the only language officially supported in the multi-language campaign builder; additional languages are on the BNTouch product roadmap.
Common questions
What languages are supported?
Spanish is the language officially supported in the multi-language campaign builder. Additional languages are on the product roadmap; speak with your account manager about the timeline.
How do I set the borrower’s preferred language?
Inside the contact info tab in BNTouch, there is a “Preferred Language” dropdown. Set it manually, capture it at lead intake via your form, or update via CSV import in bulk.
What’s in the 40+ pre-built campaigns?
The BNTouch content exchange ships with 40+ plug-and-play campaigns covering Annual Mortgage Reviews, refinance opportunity outreach, holiday campaigns, post-close nurture, and seasonal market updates — all available in Spanish translations.
Can I edit the Spanish version of a campaign?
Yes. Every translated campaign opens in the campaign builder where you can override any phrase, customize the call-to-action, or rewrite sections. The Spanish translations are a starting point, not a lock.
Does the borrower portal also work in Spanish?
The campaign builder and pre-built campaigns are translated. Borrower portal localization is on the roadmap; check current availability with your account manager.
Stop missing 30% of your market because they’re flagged Spanish.
Free demo. We’ll show you the bilingual campaign builder and the 40+ pre-built Spanish campaigns.
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